rocknthetrend

Let me start by giving you a snap shot in time Date: 2/19, Time Midnight. We are on the cusp of two full days left before departure to LA. (Planning to stop production tomorrow 2/20 at 3:00pm.) One important part of preparing for this event is to remember there is more than just the jewelry to prepare for. With this being said, it is incredibly difficult to stop production right now because the jewelry is coming together so beautifully. Let me give you a few highlights. There are translucent purple guitar picks and gorgeous jeweled colors of blue, teal, red guitar picks to choose from…layered into the mix are cool graphic guitar picks bringing sugar skulls, polka dots and fleur de lis into the collection. Creating a shnazzy appearance. It looks really sexy.
Here are some fun facts:
I have roughly 180 pieces (75% women 25% men). The gals will have a choice between earrings, necklaces, bracelets or rings. The guys will choose between necklaces, bracelets or cuff links. This is large amount of jewelry that needs to be organized and counted (for so many reasons it makes my head want to explode). This preparation ensures a seamless show where once a piece is selected I know where to go to hand the guest a packaged piece. Each piece of jewelry is attached to a white card which includes the name of my website rocknthetrend.com and an additional company card is included with the mix. Current strategy one piece per celebrity.
When selecting the styles we thought best suited for the event we went with went with a more classic approach. When I say classic I mean designs that would appeal to Audrey Hepburn. If I had to coin it it would be Classical Glam. We will be showcasing the Cuff Bracelet and Flower Necklace as well as pieces from our guitar pick ring collection and several varieties of earrings. These pieces are elegant and glamorous. They are pieces of art. There is a simplicity, a beauty, a balance that makes them so alluring. Wish me luck in luring the talent. (talent = celebrity)
Another way the talent may be lured, toward yours truly is, by a kick ass display. We are doing an edgy motif with a black back drop paired against the contrast of white jewelry boards and displays that will showcase guitar pick jewelry with all its bright colors, shiny metals and gleaming crystals. There will be a cool electric guitar (yes a real guitar) and 5’ jewelry tower to name a few highlights. Please stay tuned…

This story is a continuation of Rock N The Trend’s quest to infuse music + fashion with guitar pick jewelry at the Academy Awards gift lounge. There are quite a few preparations to consider for such an event. What do I bring? How many and for whom? How do I display it? These are the top three big questions floating around in my head right now. We at Rock N The Trend have been very focused on designing a top-notch representation of our collection for upwards of 140 celebrities plus entourage (up to our discretion). That is quite a few pieces of jewelry to bring yet how do you pair it down enough to showcase all the incredible designs yet have enough inventory to have multiples of only a handful of pieces. Yes, try to follow that one.
All in all, this event has provided a wonderful opportunity to execute on several new ideas for Rock N The Trend’s 2013 Guitar Pick Jewelry Collection. Currently we have been working on guitar pick necklacees and bracelets with a current emphasis on expanding our jewelry line for men. We are very excited to be releasing an upgrade to the Men’s Guitar Pick Necklace and look forward to dedicating a blog on the cool new refinements to the design. We have also have been working on some unique approaches to clasping mechanisms on bracelets. We are gravitating towards more of a magnetic closure system. We are also mixing it up on the design and construction side of the bracelet testing the boundaries of symmetry and asymmetry. I have to blame my education and passion for architecture when incorporating such ideas as balance and symmetry. The guys and gals at the gift suite will be the first to preview these new additions. We will be updating you with more details as well as photos of new releases. Please stay tuned for more details on jewelry and display designs.

It all happened so fast. I get home from a business trip in Anaheim and boom an email from a talent coordinator is in my inbox…hmm mm…this is interesting. I come to discover an invitation to represent Rock N The Trend at the 85th Academy Awards Show. So let me explain what all of this means. I have been invited to showcase my company’s line of guitar pick jewelry at a private event hosted by the Academy Awards.
The Academy invites all of the celebrities who are involved with the production of The Oscars in such ways as; being a nominee (A girl can dream of seeing Bradley Cooper…don’t judge me.) being a host, performer or announcer as well as behind the scenes The Academy and Producers. This private event is held separately from the Academy Awards Show. It takes place the day before in a “secret” location. Here is an opportunity for a hand-selected group of boutique companies (This cool gal, Anna, from NYC Guitar World Magazine said this in reference to my company and I thought it sounded really cool. Thoughts?) to mingle with the actors. (Who knows maybe Ben Affleck will make an appearance. I could totally see him accessorizing with a pair of guitar pick cuff links in black. They are elegant edge. He could pull it off.)
Here is the deal…the boutique companies all have to pay a fee to participate in the event. Now the celebrities that come through the gift lounge (this is the correct vernacular for the event) are there to check out all the cool stuff and be showered with complimentary gift. Yes, I will be giving my collection of guitar pick jewelry away for free…happily and Yes, I know. “How cool is it to be an actor?” As they happily reciprocate the gesture with photographs and hopefully feel inspired to give a shout out to @rocknthetrend via Twitter. Spreading the word about a cool new line of jewelry with an unusual spin on the guitar pick is infusing music and fashion into original pieces of art. Now that would be an awesome end to this story. Please stay tuned.