Archive | February, 2013

I Wanna Rock! The Academy Awards with guitar pick jewelry.

21 Feb

Let me start by giving you a snap shot in time Date: 2/19, Time Midnight. We are on the cusp of two full days left before departure to LA. (Planning to stop production tomorrow 2/20 at 3:00pm.) One important part of preparing for this event is to remember there is more than just the jewelry to prepare for. With this being said, it is incredibly difficult to stop production right now because the jewelry is coming together so beautifully. Let me give you a few highlights. There are translucent purple guitar picks and gorgeous jeweled colors of blue, teal, red guitar picks to choose from…layered into the mix are cool graphic guitar picks bringing sugar skulls, polka dots and fleur de lis into the collection. Creating a shnazzy appearance. It looks really sexy.
Here are some fun facts:
I have roughly 180 pieces (75% women 25% men). The gals will have a choice between earrings, necklaces, bracelets or rings. The guys will choose between necklaces, bracelets or cuff links. This is large amount of jewelry that needs to be organized and counted (for so many reasons it makes my head want to explode). This preparation ensures a seamless show where once a piece is selected I know where to go to hand the guest a packaged piece. Each piece of jewelry is attached to a white card which includes the name of my website and an additional company card is included with the mix. Current strategy one piece per celebrity.
When selecting the styles we thought best suited for the event we went with went with a more classic approach. When I say classic I mean designs that would appeal to Audrey Hepburn. If I had to coin it it would be Classical Glam. We will be showcasing the Cuff Bracelet and Flower Necklace as well as pieces from our guitar pick ring collection and several varieties of earrings. These pieces are elegant and glamorous. They are pieces of art. There is a simplicity, a beauty, a balance that makes them so alluring. Wish me luck in luring the talent. (talent = celebrity)
Another way the talent may be lured, toward yours truly is, by a kick ass display. We are doing an edgy motif with a black back drop paired against the contrast of white jewelry boards and displays that will showcase guitar pick jewelry with all its bright colors, shiny metals and gleaming crystals. There will be a cool electric guitar (yes a real guitar) and 5’ jewelry tower to name a few highlights. Please stay tuned…



Behind the Scenes of Designing for Celebrities at Academy Awards

18 Feb

This story is a continuation of Rock N The Trend’s quest to infuse music + fashion with guitar pick jewelry at the Academy Awards gift lounge. There are quite a few preparations to consider for such an event. What do I bring? How many and for whom? How do I display it? These are the top three big questions floating around in my head right now. We at Rock N The Trend have been very focused on designing a top-notch representation of our collection for upwards of 140 celebrities plus entourage (up to our discretion). That is quite a few pieces of jewelry to bring yet how do you pair it down enough to showcase all the incredible designs yet have enough inventory to have multiples of only a handful of pieces. Yes, try to follow that one.
All in all, this event has provided a wonderful opportunity to execute on several new ideas for Rock N The Trend’s 2013 Guitar Pick Jewelry Collection. Currently we have been working on guitar pick necklacees and bracelets with a current emphasis on expanding our jewelry line for men. We are very excited to be releasing an upgrade to the Men’s Guitar Pick Necklace and look forward to dedicating a blog on the cool new refinements to the design. We have also have been working on some unique approaches to clasping mechanisms on bracelets. We are gravitating towards more of a magnetic closure system. We are also mixing it up on the design and construction side of the bracelet testing the boundaries of symmetry and asymmetry. I have to blame my education and passion for architecture when incorporating such ideas as balance and symmetry. The guys and gals at the gift suite will be the first to preview these new additions. We will be updating you with more details as well as photos of new releases. Please stay tuned for more details on jewelry and display designs.

San Jose Local is learning how to promote Music + Fashion with the Academy Awards

15 Feb

It all happened so fast. I get home from a business trip in Anaheim and boom an email from a talent coordinator is in my inbox…hmm mm…this is interesting. I come to discover an invitation to represent Rock N The Trend at the 85th Academy Awards Show. So let me explain what all of this means. I have been invited to showcase my company’s line of guitar pick jewelry at a private event hosted by the Academy Awards.
The Academy invites all of the celebrities who are involved with the production of The Oscars in such ways as; being a nominee (A girl can dream of seeing Bradley Cooper…don’t judge me.) being a host, performer or announcer as well as behind the scenes The Academy and Producers. This private event is held separately from the Academy Awards Show. It takes place the day before in a “secret” location. Here is an opportunity for a hand-selected group of boutique companies (This cool gal, Anna, from NYC Guitar World Magazine said this in reference to my company and I thought it sounded really cool. Thoughts?) to mingle with the actors. (Who knows maybe Ben Affleck will make an appearance. I could totally see him accessorizing with a pair of guitar pick cuff links in black. They are elegant edge. He could pull it off.)
Here is the deal…the boutique companies all have to pay a fee to participate in the event. Now the celebrities that come through the gift lounge (this is the correct vernacular for the event) are there to check out all the cool stuff and be showered with complimentary gift. Yes, I will be giving my collection of guitar pick jewelry away for free…happily and Yes, I know. “How cool is it to be an actor?” As they happily reciprocate the gesture with photographs and hopefully feel inspired to give a shout out to @rocknthetrend via Twitter. Spreading the word about a cool new line of jewelry with an unusual spin on the guitar pick is infusing music and fashion into original pieces of art. Now that would be an awesome end to this story. Please stay tuned.

The Guitar Pick shows up representing the Fleur de lis on Fat Tuesday

13 Feb

I have always been a fan of the fleur de lis, always been attracted to the pretty shape of it whether on clothing or accessories. The fleur de lis means “lily flower” and is most commonly associated with the French Royal Emblem. It is present on 14 different flags and 10 coat of arms. It is tied closely to New Orleans, New Orleans Saints and everything Louisiana. This shape has also appeared in decorative artwork from the earliest of civilizations. It is an alluring shape especially for those who find inspiration in nature.

As owner of a rock and roll jewelry company and as one who finds inspiration in nature you could image my delight to discover a fleur de lis guitar pick. Fleur de lis earrings were the perfect addition to this collection of guitar pick jewelry. There are many Rock N The Trend clients who became clients for the love the fleur de lis jewelry. The unusual combination of guitar pick and fleur de lis graphic really grabs your attention. The pretty fleur de lis guitar pick earrings are available in several styles depending on your taste.

I have come to find that its popular symbol has multiple meanings. I have met clients who love the New Orleans Saints. (A passionate football crowd.) I have met those who love New Orleans and the incredible presence this symbol has had on this city’s art and architecture. The fleur de lis is significant today for the very spirit of New Orleans and the Fat Tuesday, Mardi Gras Celebration it is so famous for.

I have to give a shout out to Miss Pamela at The BISS List who is wonderfully connected in the San Francisco music scene for putting Fat Tuesday back on my radar and the reminder that the fleur de lis can also be spelled fleur de lys as well as fleurs de lys. My bad.

As for the cool fleur de lis jewerly that is offered by Rock N The Trend, please see for yourself if you want to represent your flower power here.

Rock N The Trend at the Rock N Roll Roast of Dee Snider

8 Feb

Imagine being invited to the Rock N Roll Roast of Dee Snider from Twisted Sister by iconic photographer Mark Weiss. Owner and Designer for Rock N The Trend, Lisa DiMaggio gets a behind the scenes look at this event. For those of you whose heavy metal knowledge is a bit rusty please take note that Mark Weiss was the creative art director of the highly acclaimed Twisted Sister “Stay Hungry” album. He has taken photos of the who’s who in the music industry; Bon Jovi, Ozzy Osborne and Lita Ford to name a few. A rock legend of photography.

The Rock N Roll event was hosted at The Grove of Anaheim and considered the kick start for the music industry’s professional organization’s bi-annual convention which boast over 100,000 attendees. The event starts just off the red carpet where all the celebrities flow right into our staged area. As the red carpet is rolling the guests make their way over to be greeted by claimed photographer Mark Weiss. The star studded cast includes Penn Jillette (Roast Master), Zakk Wylde (former Ozzy Osborne – guitarist, currently founder of Black Label Society) , Lita Ford (former band Runaway), Mark Metcalf (Neidermeyer), and Scott Iam (Anthrax) to name a few. In our staged area the celebrities are tasked with signing a large scale print, carefully selected, of Dee Snider. A photo reflecting one of his most theatrical moments during the “Stay Hungry” photoshoot. Celebrities then made on camera testimonies to promote the support of donating money to the charity MusiCares. All signed prints and paintings of Dee Snider will be available for auction. All proceeds will be donated to MusiCares.

Needless to say, I was right in the heart of the action. Tracking down celebrities, getting my picture taken, ensuring everyone who was anyone did not get by us without signing the picture of Dee Snider. Fun was had by all. For the event, I was dressed by (owners Charles Kanavel and Tommy Pham) of Grp.E jeans. I was rocking the purple jeggings and black v neck rock star tee shirt. I was accessorized in Rock N The Trend’s guitar pick jewelry: custom Twisted Sister Hoop Earrings, Black Cuff Bracelet, Black Guitar Pick Belt and Black Embossed Cross Ring.