San Jose Local is learning how to promote Music + Fashion with the Academy Awards

15 Feb

It all happened so fast. I get home from a business trip in Anaheim and boom an email from a talent coordinator is in my inbox…hmm mm…this is interesting. I come to discover an invitation to represent Rock N The Trend at the 85th Academy Awards Show. So let me explain what all of this means. I have been invited to showcase my company’s line of guitar pick jewelry at a private event hosted by the Academy Awards.
The Academy invites all of the celebrities who are involved with the production of The Oscars in such ways as; being a nominee (A girl can dream of seeing Bradley Cooper…don’t judge me.) being a host, performer or announcer as well as behind the scenes The Academy and Producers. This private event is held separately from the Academy Awards Show. It takes place the day before in a “secret” location. Here is an opportunity for a hand-selected group of boutique companies (This cool gal, Anna, from NYC Guitar World Magazine said this in reference to my company and I thought it sounded really cool. Thoughts?) to mingle with the actors. (Who knows maybe Ben Affleck will make an appearance. I could totally see him accessorizing with a pair of guitar pick cuff links in black. They are elegant edge. He could pull it off.)
Here is the deal…the boutique companies all have to pay a fee to participate in the event. Now the celebrities that come through the gift lounge (this is the correct vernacular for the event) are there to check out all the cool stuff and be showered with complimentary gift. Yes, I will be giving my collection of guitar pick jewelry away for free…happily and Yes, I know. “How cool is it to be an actor?” As they happily reciprocate the gesture with photographs and hopefully feel inspired to give a shout out to @rocknthetrend via Twitter. Spreading the word about a cool new line of jewelry with an unusual spin on the guitar pick is infusing music and fashion into original pieces of art. Now that would be an awesome end to this story. Please stay tuned.

The Guitar Pick shows up representing the Fleur de lis on Fat Tuesday

13 Feb

I have always been a fan of the fleur de lis, always been attracted to the pretty shape of it whether on clothing or accessories. The fleur de lis means “lily flower” and is most commonly associated with the French Royal Emblem. It is present on 14 different flags and 10 coat of arms. It is tied closely to New Orleans, New Orleans Saints and everything Louisiana. This shape has also appeared in decorative artwork from the earliest of civilizations. It is an alluring shape especially for those who find inspiration in nature.

As owner of a rock and roll jewelry company and as one who finds inspiration in nature you could image my delight to discover a fleur de lis guitar pick. Fleur de lis earrings were the perfect addition to this collection of guitar pick jewelry. There are many Rock N The Trend clients who became clients for the love the fleur de lis jewelry. The unusual combination of guitar pick and fleur de lis graphic really grabs your attention. The pretty fleur de lis guitar pick earrings are available in several styles depending on your taste.

I have come to find that its popular symbol has multiple meanings. I have met clients who love the New Orleans Saints. (A passionate football crowd.) I have met those who love New Orleans and the incredible presence this symbol has had on this city’s art and architecture. The fleur de lis is significant today for the very spirit of New Orleans and the Fat Tuesday, Mardi Gras Celebration it is so famous for.

I have to give a shout out to Miss Pamela at The BISS List who is wonderfully connected in the San Francisco music scene for putting Fat Tuesday back on my radar and the reminder that the fleur de lis can also be spelled fleur de lys as well as fleurs de lys. My bad.

As for the cool fleur de lis jewerly that is offered by Rock N The Trend, please see for yourself if you want to represent your flower power here.

Rock N The Trend at the Rock N Roll Roast of Dee Snider

8 Feb

Imagine being invited to the Rock N Roll Roast of Dee Snider from Twisted Sister by iconic photographer Mark Weiss. Owner and Designer for Rock N The Trend, Lisa DiMaggio gets a behind the scenes look at this event. For those of you whose heavy metal knowledge is a bit rusty please take note that Mark Weiss was the creative art director of the highly acclaimed Twisted Sister “Stay Hungry” album. He has taken photos of the who’s who in the music industry; Bon Jovi, Ozzy Osborne and Lita Ford to name a few. A rock legend of photography.

The Rock N Roll event was hosted at The Grove of Anaheim and considered the kick start for the music industry’s professional organization’s bi-annual convention which boast over 100,000 attendees. The event starts just off the red carpet where all the celebrities flow right into our staged area. As the red carpet is rolling the guests make their way over to be greeted by claimed photographer Mark Weiss. The star studded cast includes Penn Jillette (Roast Master), Zakk Wylde (former Ozzy Osborne – guitarist, currently founder of Black Label Society) , Lita Ford (former band Runaway), Mark Metcalf (Neidermeyer), and Scott Iam (Anthrax) to name a few. In our staged area the celebrities are tasked with signing a large scale print, carefully selected, of Dee Snider. A photo reflecting one of his most theatrical moments during the “Stay Hungry” photoshoot. Celebrities then made on camera testimonies to promote the support of donating money to the charity MusiCares. All signed prints and paintings of Dee Snider will be available for auction. All proceeds will be donated to MusiCares.

Needless to say, I was right in the heart of the action. Tracking down celebrities, getting my picture taken, ensuring everyone who was anyone did not get by us without signing the picture of Dee Snider. Fun was had by all. For the event, I was dressed by (owners Charles Kanavel and Tommy Pham) of Grp.E jeans. I was rocking the purple jeggings and black v neck rock star tee shirt. I was accessorized in Rock N The Trend’s guitar pick jewelry: custom Twisted Sister Hoop Earrings, Black Cuff Bracelet, Black Guitar Pick Belt and Black Embossed Cross Ring.

Aside 23 Jan
Last night (January 5, 2013) the high-octane musical ROCK OF AGES opened at The Venetian Las Vegas to an enthusiastic, full house at the Rock of Ages Theatre. The production is a hilarious, feel-good love story that celebrates the great rock songs of the ‘80s including “Here I Go Again,” “Don’t Stop Believin’,” “We Built This City,” “Wanted Dead or Alive,” and more.
The high-energy performance had the crowd rockin’ out all night long with the audience waving hundreds of LED lighters in the air during the heartfelt ballads and singing and dancing on their feet during the finale. Director Kristin Hanggi and Choreographer Kelly Devine were also in the theater supporting the cast and at curtain call they joined the cast on stage to celebrate opening night. The talented cast includes Kyle Lowder as Stacee Jaxx, Carrie St. Louis as Sherrie, Justin Mortelliti as Drew, Mark Shunock as Lonny, Troy Burgess as Dennis, and Robert Torti as Hertz.
Notable names in attendance at opening night included Holly Madison, former star of E!’s “Holly’s World”, Pasquale Rotella, CEO of Insomniac Events; Jai Rodriguez of ABC’s “Malibu Country”; Jaymes and James of Team Chippendales on CBS’ “Amazing Race”; Arianne Zucker of NBC’s “Days of our Lives”; Kate Mansi of NBC’s “Days of our Lives”; Claire Sinclair, 2011 Playboy Playmate of the Year; Jabbawockeez, the world famous dance crew; Angel Porrino, star of ABSINTHE and former star of E!’s “Holly’s World”; Human Nature, The Venetian Las Vegas headliners; and Chef Carla Pellegrino, Owner of Bratalian and Meatball Spot.
While Rock N The Trend was not mentioned in this review of the Rock of Ages Release Party. The company’s collection of fashionable guitar pick jewelry was as big a hit with the media and VIP guests as the show. Each guest was given a rock n roll themed piece of jewelry. The women received guitar pick bracelets adorned with Swarovski Crystals and the men received guitar pick cuff links.
The Venetian Hotel and Rock N The Trend have collaborated on a couple of projects since the Hotels has begun its Rock N Roll revival. The Hotel is currently carrying guitar pick jewelry for men and women in two of their retail spaces.
Set in L.A.’s infamous Sunset Strip in 1987, ROCK OF AGES tells the story of Drew, a boy from South Detroit, and Sherrie, a small-town girl, both in L.A. to chase their dreams of making it big and falling in love. ROCK OF AGES takes you back to the times of big bands with big egos playing big guitar solos and sporting even bigger hair!  A hilarious, feel-good love story celebrating the great rock songs of the ‘80s including such sing-out-loud songs as “Every Rose Has Its Thorn”, “I Wanna Know What Love Is”, “Here I Go Again”, “Don’t Stop Believin’” and more. ROCK OF AGES has been called Impossible to resist!” by The New York Times and “Insanely funny!” by Time Out New York.